12Min

12Min

12Min

12Min

Client

Client

Client

Client

12Min

12Min

12Min

12Min

Year

Year

Year

Year

2024

2024

2024

2024

Revolutionizing learning on the go with a minimalist app that uses AI to deliver critical book summaries and dynamic interactions with literary content.

Revolutionizing learning on the go with a minimalist app that uses AI to deliver critical book summaries and dynamic interactions with literary content.

Revolutionizing learning on the go with a minimalist app that uses AI to deliver critical book summaries and dynamic interactions with literary content.

Overview
Overview
Overview
Overview

The 12Min app addresses the needs of busy professionals by offering concise, critical book summaries that can be read or listened to in under 12 minutes. Leveraging AI, users can also engage in interactive conversations with the content of famous books, gaining deeper insights on the go. The design goal was to create a seamless, minimalist user experience, enabling learning during commutes, workouts, or any moment in a busy schedule. With support in three languages, the app combines convenience, interactivity, and accessibility to transform how people consume knowledge.

The 12Min app addresses the needs of busy professionals by offering concise, critical book summaries that can be read or listened to in under 12 minutes. Leveraging AI, users can also engage in interactive conversations with the content of famous books, gaining deeper insights on the go. The design goal was to create a seamless, minimalist user experience, enabling learning during commutes, workouts, or any moment in a busy schedule. With support in three languages, the app combines convenience, interactivity, and accessibility to transform how people consume knowledge.

The 12Min app addresses the needs of busy professionals by offering concise, critical book summaries that can be read or listened to in under 12 minutes. Leveraging AI, users can also engage in interactive conversations with the content of famous books, gaining deeper insights on the go. The design goal was to create a seamless, minimalist user experience, enabling learning during commutes, workouts, or any moment in a busy schedule. With support in three languages, the app combines convenience, interactivity, and accessibility to transform how people consume knowledge.

The 12Min app addresses the needs of busy professionals by offering concise, critical book summaries that can be read or listened to in under 12 minutes. Leveraging AI, users can also engage in interactive conversations with the content of famous books, gaining deeper insights on the go. The design goal was to create a seamless, minimalist user experience, enabling learning during commutes, workouts, or any moment in a busy schedule. With support in three languages, the app combines convenience, interactivity, and accessibility to transform how people consume knowledge.

Client

Client

Client

Client

12Min

12Min

12Min

12Min

Industry

Industry

Industry

Industry

Education

Education

Education

Education

Service

Service

Service

Service

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

Generative AI

Generative AI

Generative AI

Generative AI

Mobile iOS Design

Mobile iOS Design

Mobile iOS Design

Mobile iOS Design

Duration

Duration

Duration

Duration

6 Weeks

6 Weeks

6 Weeks

6 Weeks

The Challenge
The Challenge
The Challenge
The Challenge

Modern professionals struggle to find time to read and study, making it difficult to stay informed or upskill. Traditional book summaries often lack interactivity, and existing platforms are cluttered with unnecessary features. The challenge was to create an intuitive, distraction-free app that delivers high-quality, AI-enhanced content while fitting seamlessly into users’ daily routines.

Modern professionals struggle to find time to read and study, making it difficult to stay informed or upskill. Traditional book summaries often lack interactivity, and existing platforms are cluttered with unnecessary features. The challenge was to create an intuitive, distraction-free app that delivers high-quality, AI-enhanced content while fitting seamlessly into users’ daily routines.

Modern professionals struggle to find time to read and study, making it difficult to stay informed or upskill. Traditional book summaries often lack interactivity, and existing platforms are cluttered with unnecessary features. The challenge was to create an intuitive, distraction-free app that delivers high-quality, AI-enhanced content while fitting seamlessly into users’ daily routines.

Modern professionals struggle to find time to read and study, making it difficult to stay informed or upskill. Traditional book summaries often lack interactivity, and existing platforms are cluttered with unnecessary features. The challenge was to create an intuitive, distraction-free app that delivers high-quality, AI-enhanced content while fitting seamlessly into users’ daily routines.

The Solution
The Solution
The Solution
The Solution

As Senior UX/UI Designer Lead, the approach focused on developing a clean, minimalist interface to ensure effortless navigation. A clear and objective user flow was designed to make accessing summaries and AI interactions intuitive. Over 2,000 book covers were created in three languages using prompt engineering with AI, ensuring consistency and visual appeal. The design emphasizes simplicity, leveraging clean typography, intuitive gestures, and seamless audio integration for users to learn effortlessly while on the move. The app’s AI functionality brings a unique, engaging dimension, allowing users to “chat” with book content for deeper understanding.

As Senior UX/UI Designer Lead, the approach focused on developing a clean, minimalist interface to ensure effortless navigation. A clear and objective user flow was designed to make accessing summaries and AI interactions intuitive. Over 2,000 book covers were created in three languages using prompt engineering with AI, ensuring consistency and visual appeal. The design emphasizes simplicity, leveraging clean typography, intuitive gestures, and seamless audio integration for users to learn effortlessly while on the move. The app’s AI functionality brings a unique, engaging dimension, allowing users to “chat” with book content for deeper understanding.

As Senior UX/UI Designer Lead, the approach focused on developing a clean, minimalist interface to ensure effortless navigation. A clear and objective user flow was designed to make accessing summaries and AI interactions intuitive. Over 2,000 book covers were created in three languages using prompt engineering with AI, ensuring consistency and visual appeal. The design emphasizes simplicity, leveraging clean typography, intuitive gestures, and seamless audio integration for users to learn effortlessly while on the move. The app’s AI functionality brings a unique, engaging dimension, allowing users to “chat” with book content for deeper understanding.

As Senior UX/UI Designer Lead, the approach focused on developing a clean, minimalist interface to ensure effortless navigation. A clear and objective user flow was designed to make accessing summaries and AI interactions intuitive. Over 2,000 book covers were created in three languages using prompt engineering with AI, ensuring consistency and visual appeal. The design emphasizes simplicity, leveraging clean typography, intuitive gestures, and seamless audio integration for users to learn effortlessly while on the move. The app’s AI functionality brings a unique, engaging dimension, allowing users to “chat” with book content for deeper understanding.

The Result
The Result
The Result
The Result

The redesign led to a 19% increase in user retention, attributed to the streamlined and engaging user experience. Feedback highlighted the app’s ease of use, with users praising its ability to fit perfectly into their busy lives. The combination of critical summaries, AI interactivity, and elegant design positioned 12Min as an essential tool for professionals seeking personal and professional growth on the go.

The redesign led to a 19% increase in user retention, attributed to the streamlined and engaging user experience. Feedback highlighted the app’s ease of use, with users praising its ability to fit perfectly into their busy lives. The combination of critical summaries, AI interactivity, and elegant design positioned 12Min as an essential tool for professionals seeking personal and professional growth on the go.

The redesign led to a 19% increase in user retention, attributed to the streamlined and engaging user experience. Feedback highlighted the app’s ease of use, with users praising its ability to fit perfectly into their busy lives. The combination of critical summaries, AI interactivity, and elegant design positioned 12Min as an essential tool for professionals seeking personal and professional growth on the go.

The redesign led to a 19% increase in user retention, attributed to the streamlined and engaging user experience. Feedback highlighted the app’s ease of use, with users praising its ability to fit perfectly into their busy lives. The combination of critical summaries, AI interactivity, and elegant design positioned 12Min as an essential tool for professionals seeking personal and professional growth on the go.

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UI / UX Design

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Branding

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UI / UX Design

Branding

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UI / UX Design

Branding

Generative AI

UX/UI Design

Generative AI

Mobile Design

UX/UI Design

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UX/UI Design

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